<div class="content-intro"><p><strong><u>About MyShell</u></strong></p><p>MyShell is revolutionizing the AI landscape by building an open ecosystem for AI-native apps. Our powerful platform and intuitive toolkit empower anyone to create, access, and benefit from AI-powered applications. Launched in April 2023, MyShell has quickly gained global traction, attracting a diverse community of creators and users.</p><p>Our team of talented individuals from top institutions like MIT, Princeton, and Oxford is committed to fostering innovation in a supportive and transparent work environment. With funding from leading VCs, MyShell is poised to reshape the future of AI, making it accessible and integral to everyone's daily life. Join us on this thrilling journey as we redefine what's possible with AI.</p></div><p><strong><span class="s1">About Role </span></strong></p><p class="p3"><span class="s2">Build a </span><span class="s3">sustainably profitable, content‑consumption product on iOS</span><span class="s2"> powered by AI image generation. Bring users in, communicate value clearly, and make monetization solid: </span><span class="s3">lower CAC</span><span class="s2">, </span><span class="s3">higher pay conversion & LTV</span><span class="s2">, and a </span><span class="s3">faster experimentation cadence</span><span class="s2">.</span></p><p><strong><span class="s1">Key Challenges You’ll Tackle</span></strong></p><ul><li><p class="p1"><strong><span class="s1">Fast creative fatigue & short conversion windows</span></strong><span class="s2"> in image‑gen: how do we establish a </span><span class="s1">high‑frequency, small‑batch rapid experimentation</span><span class="s2"> engine?</span></p></li><li><p class="p1"><span class="s1">“<strong>Moment of delight</strong>” to pay</span><span class="s2">: design the cadence and copy from </span><span class="s1">Onboarding → First Generation → Preview → Paywall</span><span class="s2"> to turn </span><span class="s1">“wow” into “buy.”</span></p></li><li><p class="p1"><strong><span class="s1">Cost / quality / latency trade‑offs</span></strong><span class="s2">: make pragmatic choices across </span><span class="s1">models & inference</span><span class="s2"> (in‑house vs. third‑party APIs), </span><span class="s1">supplier costs</span><span class="s2">, and </span><span class="s1">user experience</span><span class="s2">.</span></p></li><li><p class="p1"><strong><span class="s1">Moderation & compliance</span></strong><span class="s2">: operate safely and convert well under </span><span class="s1">NSFW</span><span class="s2"> and </span><span class="s1">likeness/IP</span><span class="s2"> policies.</span></p></li></ul><p><strong><span class="s1">What You’ll Own (End‑to‑End)</span></strong></p><ul><li class="p1" style="font-weight: bold;"><strong><span class="s1">Product & funnel</span></strong></li></ul><p class="p1"><span class="s2"> Map the full iOS funnel (</span><span class="s1">Store → Install → Onboarding → First Generation → Preview → Paywall → Subscription → Retention</span><span class="s2">). Deliver wireframes/prototypes, analytics instrumentation, and dashboards.</span></p><ul><li><p class="p1"><strong><span class="s1">Conversion & pricing</span></strong></p><p class="p1"><span class="s2">Design subscriptions (</span><span class="s1">Intro Offers, Offer Codes, trials</span><span class="s2">). Manage paywalls (</span><span class="s1">timing, frequency, variants</span><span class="s2">) and run A/B tests via </span><span class="s1">Remote Config/Feature Flags</span><span class="s2">.</span></p></li><li><p class="p1"><strong><span class="s1">User acquisition</span></strong></p><p class="p1"><span class="s2">Build </span><span class="s1">Apple Search Ads (ASA)</span><span class="s2"> account structure (brand/category/competitor keywords), </span><span class="s1">CPP (Custom Product Pages)</span><span class="s2"> and </span><span class="s1">PPO (Product Page Optimization)</span><span class="s2"> flows; coordinate </span><span class="s1">TikTok/Meta/Snap/KOL</span><span class="s2"> to establish a </span><span class="s1">creative pipeline and asset pool</span><span class="s2">.</span></p></li><li><p class="p1"><strong><span class="s1">Attribution & data</span></strong></p><p class="p1"><span class="s2">Use </span><span class="s1">SKAdNetwork 4+</span><span class="s2"> plus in‑app events to define and track core metrics (</span><span class="s1">CPI, Install→Trial, Trial→Paid, LTV, refund rate, generation success rate, generation latency</span><span class="s2">). Build an </span><span class="s1">experiment playbook</span><span class="s2"> and weekly reports.</span></p></li><li><p class="p1"><strong><span class="s1">Content & models</span></strong></p><p class="p1"><span class="s2">Plan a high‑conversion </span><span class="s1">template matrix</span><span class="s2"> (avatars, anime, portraits, ID photos, product shots, restoration/upscaling, background removal/replacement, outfit change, etc.). Manage vendors and costs; define </span><span class="s1">SLOs</span><span class="s2"> for </span><span class="s1">image quality / speed / cost</span><span class="s2">.</span></p></li><li><p class="p1"><strong><span class="s1">Cross‑functional cadence</span></strong></p><p class="p1"><span class="s2">Partner with </span><span class="s1">Design, ML/Backend, Content, UA, and Support</span><span class="s2"> to run a stable weekly growth rhythm (</span><span class="s1">prioritize → experiment → review</span><span class="s2">).</span></p></li></ul><p><strong><span class="s1">What We’re Looking For</span></strong></p><ul><li class="p1" style="font-weight: bold;"><strong><span class="s1">New grads welcome!</span></strong></li><li><p class="p1"><span class="s1">1–2 years</span><span class="s2"> in consumer </span><span class="s1">iOS growth/marketing/product</span><span class="s2"> preferred; hands‑on with </span><span class="s1">subscriptions (IAP/StoreKit 2)</span><span class="s2"> and funnel optimization.</span></p></li><li><p class="p1"><span class="s1">100+ A/B tests</span><span class="s2"> run; able to specify </span><span class="s1">goals, sample size/MDE, and stopping rules</span><span class="s2">.</span></p></li><li><p class="p1"><span class="s1">Familiar with </span><span class="s2">ASA/ASO/CPP/PPO/SKAN 4+</span><span class="s1">; experience with account structure and reporting.</span></p></li><li><p class="p1"><span class="s1">Product intuition for AI image generation</span><span class="s2">: text‑to‑image / image‑to‑image, style models, </span><span class="s1">LoRA</span><span class="s2">, upscaling, face protection/safety; understand inference </span><span class="s1">cost vs. experience</span><span class="s2"> trade‑offs.</span></p></li><li><p class="p1"><span class="s1">End‑to‑end execution: </span><span class="s2">PRD, tracking specs, prototypes, post‑experiment reviews</span><span class="s1">.</span></p></li><li><p class="p1"><span class="s1">Solid data basics (</span><span class="s2">SQL a plus</span><span class="s1">); can compute </span><span class="s2">LTV/CAC/price elasticity</span><span class="s1">.</span></p></li><li><p class="p1"><span class="s1">Clear communicator in </span><span class="s2">Chinese & English</span><span class="s1">; results‑driven; able to slice complex problems into </span><span class="s2">one‑week deliverables</span><span class="s1">.</span></p></li></ul><p><strong><span class="s1">Nice to Have</span></strong></p><ul><li class="p1"><span class="s1">Creative pipeline / “creative pool”</span><span class="s2"> methodology for </span><span class="s1">TikTok/Meta</span><span class="s2">; built </span><span class="s1">UGC/KOL</span><span class="s2"> share loops.</span></li><li><p class="p1"><span class="s1">Domain experience in </span><span class="s2">AI avatars/portraits/restoration/product photos</span><span class="s1">, with moderation/risk control know‑how.</span></p></li><li><p class="p1"><span class="s1">Experience with </span><span class="s2">staged rollout</span><span class="s1">, </span><span class="s2">Remote Config/Feature Flags</span><span class="s1">; maintained a </span><span class="s2">paywall component library</span><span class="s1"> and </span><span class="s2">copy library</span><span class="s1">.</span></p></li></ul><p> </p><div class="content-conclusion"><p><strong><u>What We Offer</u></strong></p><ul><li>Competitive salary and equity package, commensurate with experience and location.</li><li>Flexible working hours and a fully remote work environment, with the ability to collaborate effectively across time zones.</li><li>A dynamic and collaborative work environment that fosters innovation, growth, and professional development.</li><li>The opportunity to work on cutting-edge technologies and help shape the future of AI, transforming industries and making a global impact.</li></ul></div>